The website peepoptical.com.au is owned by Peep Optical Pty Ltd (ABN 66 613 852 967).

Whenever you use our website, or any other website, the computer on which the web pages are stored (the Web server) needs to know the network address of your computer so that it can send the requested web pages to your Internet browser. The unique network address of your computer is called its “IP address,” and is sent automatically each time you access any Internet site. From a computer’s IP address, it is possible to determine the general geographic location of that computer, but otherwise it is anonymous.
Peep Optical only uses validated, encrypted payment software in accordance with PCI Data Security Standards and does not store any sensitive cardholder data in relation to transactions on this website.

For users that register on our website, for access to store credit and use of gift cards, users can see, edit, or delete their personal information at any time

The Website contains hyper-links to other websites (‘linked websites’) that may be owned by third parties. Those links are provided for convenience only and may not remain current or be maintained.

We are not responsible for the content or privacy practices associated with linked websites.

Peep Optical Pty Ltd is committed to protecting and preserving the privacy rights of our clients.
We collect information from our patients in the course of providing optometry services and products.
Peep Optical is bound by the Federal Privacy Act 1988 and the Australian Privacy Principles. This policy sets out how we treat personal information of our patients in store.

Peep Optical Pty Ltd collects and uses personal information of patients to provide eye care and related health care needs. The specific uses to which Peep Optical uses patients’ personal information include to treat, coordinate and implement care plans for the treatment of eye care or related health care needs. Generally speaking most personal information is collected from the patient in a face to face manner during consultations and in store interactions.

The type of information Peep Optical collects about a patient includes:
- At the time of the appointment: name and contact details to make the appointment.
- At the time of the consultation: Patient’s name, address, date of birth, email address, gender, spoken languages, eye disease history including family eye disease history. The information collected will be relevant to the clinical needs of the patient.

At times patient information is acquired through a third party, such as Medicare, Department of Veterans Affairs or a health fund. This information only relates to eligibility for services provided by those bodies, and is not used except in office, for third party billing procedures.

Peep Optical Pty Ltd will use personal information to provide an eye care related service or product.
We may disclose personal information about patients to third parties for the purpose for which that information was collected and also for related purposes that could reasonably be expected by the patient.

- to provide you with eye care and eye wear goods and services;
- to perform authorised financial transactions with you;
- to provide (with your consent) your personal information to another health care practitioner, for example, when you are referred to a specialist for treatment;
- to provide your personal details to Medicare to the extent that is necessary for Medicare benefits to be claimed;
- to inform you, in circumstances where you might reasonably expect, and where you have not opted out from such receiving such information, about products or services we believe would benefit or be of interest to you;
- to conduct market research and marketing our products or services to you more generally (where you have consented to this);
- to investigate and resolve complaints concerning the provision of goods or services;
- to allow you to participate in interactive features of our services, including on social media, when you choose to do so; and
- to comply with legislative requirements and provisions.

The Practice may disclose the personal information collected from you to:

- organisations who conduct marketing activities for us, subject to their obligations to protect privacy;
- assist with the delivery of goods or services (including physical delivery); and to third parties who act on our behalf (such as mail houses, health providers) provided that the primary use is permitted.
Clinically relevant patient information may be shared with other relevant health care practitioners for example, a referral to an ophthalmologist or General Practitioner with the patients consent.

Information may also be required to be released to courts, tribunals or regulatory authorities as agreed or authorised by law. In most cases this will require a court to order the release of the information, although information may also be released when the optometrist believes that this is necessary to prevent a serious and imminent threat to a person’s life, health or safety, or to public health and safety. Some information, such as the patient’s identity and the type of consultation provided, may be released in order to allow Medicare benefits to be claimed. Commonwealth legislation also allows records to be inspected by representatives of the Medicare Australia in order to investigate whether Medicare benefits have been paid appropriately.

Peep Optical will take reasonable steps to ensure that the personal information we collect from patients is accurate, complete and up-to-date. When a patient informs the Practice of any inaccuracy, it will be corrected as soon as possible.

Peep Optical will take all reasonable steps to ensure that the information we hold about a patient is protected from misuse, loss and unauthorised access, modification or disclosure.

Our computer systems are password protected and records are stored electronically in hard copy, and not using cloud-based back up facilities off-shore, as outlined for medical records by the Australian Privacy Act.

Records are kept for each patient. The only people who have access to patient records are the optometrists involved in the care of the patient, and practice staff, who need access for purposes such as optical dispensing and billing. No unauthorised persons are permitted to access the records. Practice staff are bound by confidentiality clauses in the terms of their employment.

Practice will also take reasonable steps to destroy information held about a patient once that information is no longer required, is not contained in a public record or the Practice is required to maintain under an Australia Law or court order.

Patients may request access to, and ask Peep Optical to make corrections to, the personal information that Practice holds about them.

Peep Optical will, on request, provide a patient with access to his or her personal information, unless there is an exception which applies under relevant privacy laws. If we refuse to provide access to the information, we will provide reasons for the refusal and inform the patient of any exceptions relied upon.

A suitable time will be arranged for a viewing, with an optometrist available to interpret the information, or explain any terms used. A fee may be charged for this service. A response to a question for access must be provided within a reasonable time (14 days in ACT; 45 days in Victoria and NSW).

Under some circumstances, the Practice may refuse to provide access to the information held about a patient. This will only occur where releasing the information would pose a serious threat to the health of the patient or another person, would unreasonably impact on the privacy of another person, would interfere in legal investigations or other proceedings, or would otherwise be illegal.

The physical/electronic record and the intellectual property contained in it remain the property of the optometrist and/or the practice at all times.

Peep Optical will not adopt, use or disclose any identifier assigned to a member by a government agency, except where required by law. Medicare numbers will only be used for the purposes of claiming Medicare benefits.

It is a patient’s right to be dealt with anonymously, provided that it is lawful and practicable. Peep Optical will try to accommodate this wherever possible. However, it may not be possible for the Practice to provide optimal services without access to a patient’s personal information.

Peep Optical will not transfer data about the patient to a recipient in a foreign country unless the data will receive at least the same level of protection as in Australia, unless the patient gives their permission for the practice to do so.

Peep Optical will not collect sensitive information about the patient without the patient’s consent, except where collecting such information is required by law, or where the patient (or their representative) cannot give consent and the information is needed to provide a health service to the patient or to reduce a threat to the life or health of another person.

‘Sensitive information’ is defined as information about a person’s health, their racial or ethnic origin, their political, religious or philosophical beliefs and affiliations, their membership in professional or trade associations or unions, their sexual preferences or practices, or their criminal record.

If a patient wishes to gain access to his or her personal information, make a complaint about a breach of his or her privacy or have any questions on how his or her personal information is collected or used, the patient can forward his or her request, complaint or question to the address below:

Practice Manager
Peep Optical Pty Ltd
17 Anderson Street
Yarraville 3013

We will respond to a patient’s request, complaint or question within a reasonable time (14 days in ACT; 45 days in Victoria).

Patients may also make a complaint to the Office of the Australian Information Commissioner (OAIC) about the handling of their personal information as covered by the Privacy Act. Information on how to make a complaint to the OAIC can be found at www.oaic.gov.au or 1300 363 992.

This Privacy Policy was last updated on 2nd November 2023. We may alter or modify it without notice. We will endeavour to notify changes to the policy by a notice on our website.